Festive bonanza: To woo new customers BSNL cuts mobile call rates by up to 80%

IN A bid to speed up customer acquisition, state-owned telecom firm BSNL has cut down mobile call rates by up to 80 percent for the first two months under a scheme for new customers.
"BSNL has revamped its infrastructure now. We have decided to cut mobile call rates by up to 80 percent for new customer so that they get experience...
of our revamped services," BSNL CMD Anupam Shrivastava was quoted as telling to PTI.
The call rates have been slashed both per minute and per second billing plan. The plan will be valid only for the first two months of a customer joining BSNL. New customer buying BSNL connection will have to buy plan voucher of Rs. 36 for per second plan and Rs. 37 for per minute plan, including MNP customers.
Customers opting for Rs. 37 scheme will be charged 10 paisa per minute for making local as well as STD calls within BSNL and 30 paisa per minute on other network.
After recharging phone for Rs. 36, customer will be charged 1 paisa for every 3 second duration on local and STD calls made within BSNL network and 2 paisa for 3 second on other network.
The state-run telecom company has roped in Aegis BPO for its customer service which also serves leading private telecom operators. BSNL has also started monitoring complaints on the social media to provide resolution to aggrieved customers.
The company has also gone mobile number portability (MNP) positive with 157,564 people joining network customers and 124,158 leaving its network between July and November.
By the end of September, BSNL mobile customer base touched 79.6 million and the company figured among top 5 players in terms of new subscriber addition during the month.